UX Design
Compiling different ideas to build a simple way to attract the customer that you are looking for.
The Classic Smile
For the rebranding of this company, I aimed to create a fresh and innovative new look. Designing a website and creating all the essential elements were crucial parts of this project, and they were executed successfully.
A photoshoot and photos editing was made to fill the “We ARE” page
As part of my work, I created illustrations that helped the storytelling coherently and communicate a clear message for each service. I ensured that the illustrations effectively conveyed the intended message.
UX for events
Looking for the right approach, simple and dynamic, keeping the brand cohesive simultaneously.
With a responsive design that can be used for different devices properly.
I use a light color scheme and ample white space, creating a breathable design that feels fresh and easy to digest.
UX solutions for
Commonwealth Call Center
To assist advisors, it is crucial
to arrange the information in
a way that is easy to access
and understandable.
DHC homepage
UX prototype
Wireframe different modules to promote a clean and “data flow” look.
Creating a cohesive brand with elements (colors, typography, modules, buttons, icons, illustrations, etc.) and designing illustrations to support the content.
About us - page
Testimonial or Benefit module
Our Mission and Culture - Page Section
Industry module - idea
Blog Card - Homepage
Role Section
Product page example - Hospital
Cards - Blogs or Articles
Blog page
Module with images
About us page
This website section was fun to make. Working with writers, developers and the HR team, the concept was to create a page that reflect the company energy. Thinking of people, their personality, what they are looking for, and the roles in the company.
“The humans behind the machine.”
Graphic support
I created visual representations, such as graphics, to emphasize important data points or showcase the product's functionality.
Graphic Platform
Graphic Synthesis
Statistic Example
Icons
The key to developing the right icon is simplifying the whole to deliver a clear and accurate message.
Rondero P
In Peru, the crime statistics are really high. This project was born by the necessity to report crimes efficiently.
I lead the project with a group of designers and developers to create a secured system to report crimes around the cities that incorporates a phone app, website, and video for easy use.
Crimes map locations
Cohesive system with icons and colors for easy understand
Security system to provide crimes statistic per zone.
Form to report a crime online.
App view
Computer view of the statistics
Homepage view
How Rondero works?
Well, we create an animated video to show it
The Animation born by
a storyboard (sketching on the paper and digital edits). To find the right solution for the customer we meet a couple of times and brainstorming together. The next steps were illustrating the characters with Adobe Illustrator and animated in After Effects.
Don’t forget that we recorded a voice and add some music to it.
Mecosystem
This website was created to promote mental health by exploring the relationship between nature’s observation and illustration.
It’s a guide to creating a terrarium and exploring what it takes to grow a living ecosystem.
A vivid reminder of the world beyond…
I meticulously created all illustrations and graphic elements through extensive research on botany and psychology.
