How can the simple lines be alive?

Here is an example where a little frog makes a motion not just in the pond but also in the world.

Every brand comes from an idea, but a concept isn’t enough.

It needs to breathe and be alive. The functionality will give purpose, the soul of the brand. To connect the design with the humans’ feelings, you need to interpret the customer’s thinking. The study of color psychology allows me to bridge the field with emotions like sensitivity, friendly, playful, practical, serious, etc. Making a brand is like baking a cake. You need all the ingredients to make it work, don’t forget the process of bake the cake in the end. This last process I refer to as the world infused with the brand.

I usually start having all those variants on the table, like colors, words, concepts, field, and brainstorming. The sketch starts right after, and the ideas become real in the paper. All the drawings can create a little chaos, but the truth emerges. Simplifying the lines composes the harmony, and this becomes the initial structure; Adding colors, textures, and elements to makes it alive, giving it style, pulse... The energy

Brand Book for Frog Sac

Your ideas are important.

Feedback is the key to build collaborative teamwork. Every mind is a world with particular points of view. Each opinion is welcome to reach the goal and find a way to make it work together.

Stationary Design

The Classic Smile rebrand

The logo comes from a perfect circle divided by 1/2.
Using the “rule of thumb” to establish harmony, move the points 0.5 to create motion in the space and balance with the type.

A point of view

Throughout my career, I have taken on various roles, such as teaching and art directing, where I mentored others. Daily feedback from colleagues and customers has helped me grow and strengthen my work. I like understanding each individual and creating a comfortable and harmonious workspace for everyone.