Creative passionate
Being creative has almost the same importance as breathing, like your heartbeat, creating is living each step… is life’s pulse.
a little part of me…
I grew up surrounded by nature, pleasant smells, and colors, which I used as inspiration for all my projects. Being a child of Italian parents and having that known passion in my DNA, I stamp that essence in everything I create. Loving different creative dimensions, I have been dedicated to exploring photography since childhood, achieving more than 20 years of experience capturing images with my personal view.
My interest in art and design has grown since I was a little girl. When I turned 17, I started studying Graphic Design, so I went to Mérida and entered the Faculty of Arts at the University of the Andes in Venezuela. Being far away allowed me to reinforce my personality, such as self-confidence, consistency, and accountability. That was a transforming experience and a self-discovery, as I explained in my graduation thesis, in which I received the highest qualification and a mention for publication. I received my Bachelor’s degree in Graphic Design in 2013, Cum laude.
In the same year, my sister Viviana and I founded Marzolla Disegno, designing and producing art-handmade gifts. There, I was manager of production and design, where I learned about marketing plans, accountability, and cost-efficiency. I participated in different art and photography exhibitions in my country and Colombia. I have worked as a freelancer in other companies and for a couple of magazines, ConstruArte (an art magazine) and Entusmanos (a crafts magazine), which helped me understand publishing, printing, and marketing better. I taught design and Adobe applications at a Venezuelan institute of design, Dr. Graphics. There, I discovered my love for teaching others and my sense of commitment and teamwork.
With my never-ending motivation to reach new goals and different horizons, I explored other cultures outside my own. I have always been a traveler, and with each trip, I gained new knowledge, took pictures, and adopted concepts relevant to my design styles.
My career spans around 15 years at this point.
I am constantly determined to find ways to grow professionally. My curiosity and an unquenchable thirst for knowledge drive me. I believe everything around me is an opportunity to learn and grow. I strive to understand the world better and make meaningful contributions to society. I am passionate about animation, audio-visual media, and e-commerce, among other areas. I am keenly interested in these fields and enjoy learning more about them. With clients worldwide, I have worked in different fields like security, art, education, fashion, healthcare, finances, and many more.
I use my free time to explore new ways to be up-to-date in the industry. I engage in self-study through online courses like Data Visualization and Motion Design.
I am currently pursuing my Master's degree in Illustration at Falmouth University in the United Kingdom.
Located in the United States
I’m living in Massachusetts, where I expanded my knowledge in the healthcare business industry and currently work in the financial field.
I led the brand refresh for DHC in 2019. I worked as an interpreter, looking to apply the new brand visual identity to various design scenarios that demonstrated innovation and a deep understanding of the healthcare industry, product, and customer. I worked with product marketing, looking to create prioritization for the brand, refreshing and developing the website's design and all the brand elements as needed.
Redesign core marketing assets, including, but not limited to, email signatures and banners, webinars, sales materials, and event graphics such as booth design, invitations, product sheets, posters, screen overlays, and video storyboards. Collaborate with writers, developers, and other teams to evolve creative concepts for campaigns and products based on the company's objectives and strategy.
In the past few years, I have been responsible for bringing various ideas to life through layouts, illustrations, storyboards, and designs. My work at Commonwealth involves exploring new concepts aligning with our core values while maintaining brand identity cohesiveness.
I stay updated on the latest creative ideas and strategies to ensure we always stand out in the market. I enjoy exploring and experimenting to improve my creative skills, solve problems, and create the best visual solutions.
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